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Maximize Your Facebook Fan Page

Facebook is the most visited website on a daily basis IN THE WORLD.  If you aren’t on there for personal reasons, you should definitely be on there for your blog.  I already wrote an article on Creating A Facebook Fan Page, and you should read it for the basics.  Besides simply starting a page though, there are some other things you can do to build your readership.  Here’s a checklist to make sure that you are using your fan page to its fullest potential.  The result will be additional “Likes” to your page, and with that, additional blog readers.

  1. Allow engagement on your fan page. The whole point of having a fan page is to share and to get feedback.  Don’t disable comments and don’t delete them (unless they are particularly nasty or have nothing to do with your topic).  Use your fan page as a place to learn more intimately about your readers than you do through blog comments.  Comment regularly and don’t be afraid to ask questions.
  2. Post your blog feed to your wall. I do this using NetworkedBlogs.  Go to the app and then install it on your page – you’ll need to add your RSS feed (there are NetworkedBlogs FAQs to help).  Facebook is my #3 referral site to my blog, and the reason is because my blog posts go to my fan page automatically.  I say go where the readers are!
  3. Don’t just post your own content. Give your readers something different than your blog material regurgitated!  Post links to trends, products, Etsy shops. . . anything you think your fans might enjoy.  If all you do is post links to your blog, you won’t get as much engagement because you’ve probably got a lot of the same people who read your blog on your page.  I like to give “bonus material” on my fan page – it’s also a great place to post extra links that people submit that I can’t fit on my blog.
  4. Use the “@” symbol regularly to mention others on Facebook. Did you know that you can engage a drop-down box to “tag” another person or page?  Read all about how to do it here on Mashable.  Mentions click through directly to other’s pages.  If I mention a Mod Podge project on my fan page (see #3 above) and I know the designer has a Facebook page themselves, I ALWAYS give them a mention with the project.  It may seem counter-intuitive to send people away from your page, but you aren’t really doing that – you are simply spreading the love.  You’ll likely get mentions in return.
  5. View your insights regularly.  Facebook provides them, so you might as well use them, right?  The dashboard isn’t overly-complicated, but sometimes it’s nice to only have to deal with a little bit of information.  I pay attention to my weekly “likes” and which stories got the most impressions and feedback.  It helps me discover which topics my readers enjoyed and which I should send to the circular file.  It also may prompt you to do a blog post that could be a big hit.  Let’s say you post a link to Pantone’s 2011 Color of the Year: Honeysuckle and your stats jump through the roof.  You might think about doing a blog project with that color – it’s likely to take off.
  6. Post on a regular (predictable) basis. There is a lot of debate out there about how much is too much . . . I see articles suggesting every other day, and others suggesting once per week.  My suggestion is regularity: not the kind caused by bran muffins, but the kind where your readers know that they will receive updates one, two or seven times per week.  You’ll need to be mindful of the time of day also.  Here is a post about when Facebook users are most active.  You can use HootSuite to schedule posts for both Facebook and Twitter, and it’s my program of choice for Mod Podge Rocks.  Sometimes I’ll schedule a whole week of Facebook posts if I have a lot of material!  PS – None of this means that you can’t post an occasional giveaway or excitement announcement at an off or unpredictable time.  Stick to a schedule for the most part, but don’t be afraid to deviate now and again if necessary.
  7. Comment on other’s posts as your fan page. If you have a personal account like I do (Amy Anderson) and a fan page (Mod Podge Rocks), then your account is set up by default to comment as your personal account.  You can switch to post as your fan page!  To make the switch, go to your fan page and you’ll see in the upper right-hand corner under Admin it will say “Use Facebook as Mod Podge Rocks.”  Except it will say your fan page name.  Why would you want to post as your fan page?  Imagine that you used Krylon spray paint and you want to share the project on Krylon’s wall.  You should post as your fan page so that others who read the post (including Krylon) can visit your page and become a fan.  They will likely poke around for a bit, and you may even get a blog visit.

These are my tips for success with your Facebook fan page.  In less than a year I’ve gone from no fans to over 9,000, so I hope my strategies work for you as well.  I’d love to hear your tips for fan page fabulousness.  What are your must-haves for gaining fans?

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19 Responses to “Maximize Your Facebook Fan Page”

  1. Fantastic post…thanks for your pearls of wisdom!!

    kisses
    heather

  2. Thanks again! I’m just getting my FB page going and this is just what I needed.

  3. Jamielyn says:

    Awesome tips! I need to start using FB more!

  4. Hi Amy! I spent all day yesterday creating my fan page just because of you! heehee. I don’t even have my own facebook page and can’t understand a thing about it so, as you can imagine, this was REALLY hard for me to figure out. But I did it!!! (pat on the back for me) I am so glad you did this post next because I had no idea what to do with my newfound social media set up :-) Some of the lingo you use I don’t understand just yet but I’m sure in a month or two I’ll get closer to understanding how FB works. Thanks for giving me the extra push to do this!

  5. I have a landing page for my facebook page (you know the ones people see if they aren’t a ‘fan’ yet?) all made up and ready to install. But I have no idea where to go to edit the html or whatever to add it to my page…any tips on that?
    Thanks!

  6. amy says:

    Hey all! Thanks so much for the awesome comments.

    Selina – you will learn, I promise! You get a BIG time pat on the back. Play around a while and you’ll soon be an expert.

    Kristi – I know exactly what you are talking about! You’ll have to host the image (or whatever you want on your page) somewhere – on Flickr, Photobucket, etc. other than Facebook. Then you can use the HTML from those sources to insert into the page. Here are some instructions on how to get you started:
    http://mashable.com/2010/02/22/build-facebook-landing-page/

  7. Nat says:

    Great tips. I actually discourage the use of Networked Blogs to post your blog feed to your Facebook wall. A TON of craft blogs I follow use Networked Blogs. The result? Facebook lumps them all together and I have to affirmatively click to expand all the posts. For example, I’ll see one blog post in my news feed, plus a link that says “see 10 other posts from Networked Blogs.” Facebook treats all blogs using Networked Blogs as a single entity (akin to lumping 15 “like” posts by my young cousin together). It really makes blog posts get lost in the sea of everything. When I’m just browsing quickly, sometimes I don’t have time to click through.

    • amy says:

      Hi Nat – I’m so sorry to hear that! I use NetworkedBlogs and it doesn’t do that to me – so it must be a setting? Facebook keeps them all separate on my page. For those who want to try something else, Social RSS is another option. :D

      • Nat says:

        I’ll have to see if there is a setting I can tinker with, but I’m pretty up to date with whatever new stuff Facebook throws out there (isn’t it all the time?).

        • This is what I was going to say as well. My engagement and traffic back to my blog is significantly higher when we post the links to posts manually. Otherwise it gets lost in the midst of a bazillion other automatic feeds.

  8. I also use Networkedblogs and have never seen it lump blog posts together.

    Thanks for this post, some great advice. I wasn’t aware that I could use Hootsuite to schedule Facebook updates as well – thanks for the tip!

  9. Niki says:

    Love it…can’t wait for the #crafterminds chat today.

  10. J. Hill says:

    Just used Pagemodo.com to create a landing page for facebook. You do have to let them access your account info, but you can revoke some of those privileges when you are done. The service is free and really easy to use.

    If you upgrade to paid service, you can create a landing page without their footer at the bottom of the page.

  11. Connie says:

    I just established a Facebook page for my blog – this is great advice that I really needed!

  12. Thank you, thank you, thank you! I feel like a social media idiot–this is all confusing to me! I appreciate your helpful advice and great explanations! Thanks!!

  13. Thanks so much for these tips! They’ve really helped me to enjoy using my FB fan page more.

  14. Thanks so much for this great post, Amy! I particularly liked the reminder to use Facebook to feature content that might not make it into a blog post. I often receive submissions of polka dotted items, but I can’t always feature all of those submissions in a blog post. My Facebook fan page is the perfect place for that!

  15. Melissa says:

    This was so helpful! I wanted to post as My fan page and could’t figure it out!
    Thank you! Thank you! Thank you!

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  1. Many Little Links: March 7, 2011 - [...] Maximize Your Facebook Fan Page – CrafterMinds A must read for anyone with a Facebook fan page!  (And, if …

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