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Maximize Your Facebook Fan Page

Facebook is the most visited website on a daily basis IN THE WORLD.  If you aren’t on there for personal reasons, you should definitely be on there for your blog.  I already wrote an article on Creating A Facebook Fan Page, and you should read it for the basics.  Besides simply starting a page though, there are some other things you can do to build your readership.  Here’s a checklist to make sure that you are using your fan page to its fullest potential.  The result will be additional “Likes” to your page, and with that, additional blog readers.

  1. Allow engagement on your fan page. The whole point of having a fan page is to share and to get feedback.  Don’t disable comments and don’t delete them (unless they are particularly nasty or have nothing to do with your topic).  Use your fan page as a place to learn more intimately about your readers than you do through blog comments.  Comment regularly and don’t be afraid to ask questions.
  2. Post your blog feed to your wall. I do this using NetworkedBlogs.  Go to the app and then install it on your page – you’ll need to add your RSS feed (there are NetworkedBlogs FAQs to help).  Facebook is my #3 referral site to my blog, and the reason is because my blog posts go to my fan page automatically.  I say go where the readers are!
  3. Don’t just post your own content. Give your readers something different than your blog material regurgitated!  Post links to trends, products, Etsy shops. . . anything you think your fans might enjoy.  If all you do is post links to your blog, you won’t get as much engagement because you’ve probably got a lot of the same people who read your blog on your page.  I like to give “bonus material” on my fan page – it’s also a great place to post extra links that people submit that I can’t fit on my blog.
  4. Use the “@” symbol regularly to mention others on Facebook. Did you know that you can engage a drop-down box to “tag” another person or page?  Read all about how to do it here on Mashable.  Mentions click through directly to other’s pages.  If I mention a Mod Podge project on my fan page (see #3 above) and I know the designer has a Facebook page themselves, I ALWAYS give them a mention with the project.  It may seem counter-intuitive to send people away from your page, but you aren’t really doing that – you are simply spreading the love.  You’ll likely get mentions in return.
  5. View your insights regularly.  Facebook provides them, so you might as well use them, right?  The dashboard isn’t overly-complicated, but sometimes it’s nice to only have to deal with a little bit of information.  I pay attention to my weekly “likes” and which stories got the most impressions and feedback.  It helps me discover which topics my readers enjoyed and which I should send to the circular file.  It also may prompt you to do a blog post that could be a big hit.  Let’s say you post a link to Pantone’s 2011 Color of the Year: Honeysuckle and your stats jump through the roof.  You might think about doing a blog project with that color – it’s likely to take off.
  6. Post on a regular (predictable) basis. There is a lot of debate out there about how much is too much . . . I see articles suggesting every other day, and others suggesting once per week.  My suggestion is regularity: not the kind caused by bran muffins, but the kind where your readers know that they will receive updates one, two or seven times per week.  You’ll need to be mindful of the time of day also.  Here is a post about when Facebook users are most active.  You can use HootSuite to schedule posts for both Facebook and Twitter, and it’s my program of choice for Mod Podge Rocks.  Sometimes I’ll schedule a whole week of Facebook posts if I have a lot of material!  PS – None of this means that you can’t post an occasional giveaway or excitement announcement at an off or unpredictable time.  Stick to a schedule for the most part, but don’t be afraid to deviate now and again if necessary.
  7. Comment on other’s posts as your fan page. If you have a personal account like I do (Amy Anderson) and a fan page (Mod Podge Rocks), then your account is set up by default to comment as your personal account.  You can switch to post as your fan page!  To make the switch, go to your fan page and you’ll see in the upper right-hand corner under Admin it will say “Use Facebook as Mod Podge Rocks.”  Except it will say your fan page name.  Why would you want to post as your fan page?  Imagine that you used Krylon spray paint and you want to share the project on Krylon’s wall.  You should post as your fan page so that others who read the post (including Krylon) can visit your page and become a fan.  They will likely poke around for a bit, and you may even get a blog visit.

These are my tips for success with your Facebook fan page.  In less than a year I’ve gone from no fans to over 9,000, so I hope my strategies work for you as well.  I’d love to hear your tips for fan page fabulousness.  What are your must-haves for gaining fans?

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