I’d like to share with you my personal Facebook fan page story. I began Mod Podge Rocks nearly three years ago and actually started putting effort into it regularly about two years ago. I only started my Facebook fan page this past March and it’s already grown to over 8,000 members. I was definitely behind the times with my Facebook page; I think because I didn’t really understand why I should have one. I completely get it now, and Facebook is the #2 referring site to my blog. You might want to think about getting a Facebook fan page if you don’t already have one. How do you know if it’s time to start? See if you meet this criteria.
- You have a “decent” amount of blog traffic. I can’t give you an exact number, but you’ll want to make sure that there are people to “Like” your page. I’ve seen fan pages with as few as 100 members and some with over 300,000. Niche interests are always going to have fewer members.
- You don’t want to use your personal Facebook account for your blog fans.
- You have an excess amount of material or submissions for your blog and you need somewhere to post them.
- You want to grow your blog readership and are willing to put in the wet work to “manage” more fans (and an additional social media account).
Here’s my personal philosophy on a Facebook fan page. It’s an extension of my blog, but is NOT simply a regurgitation of my blog material. Facebook is the #1 site on the internet, and it’s an online community, so it’s a natural place for people to find Mod Podge Rocks content. Yet while I do post my blog entries automatically, I also link to additional projects, trend articles, contests and more that I think my readers would be interested in. I like to provide added value, much like the $1 menu at Wendy’s. You too can be the Frosty of the crafty social media world! Are you sold yet? Ready to start a page? Here are the steps to follow to get your page rolling and promote it.
- Open a Facebook account if you don’t already have one, then follow this tutorial to get your fan page set up. There’s also some good info here on insights and making a landing page.
- Change your Facebook URL. What changing the URL will do is allow you to turn your page address from the pre-assigned garble into something like http://www.facebook.com/ModPodgeRocks. Note that you can’t do this right away – you have to wait for a bit until Facebook makes sure you aren’t a robot or evil alien.
- Add Facebook’s Like widget to your blog home page. This makes it SO easy for readers to like you directly from your blog, rather than trying to find you on Facebook (you’ll see it in the right column here on Crafterminds). Go here to get the code; you’ll need to enter your Facebook URL where the default is.
- Go like some fan pages and add them to your page’s favorites. Give your friends some love! You’ll see my fan page has a ton of favorites. I want my members to visit other fan pages too.
- Tag people and pages in your status updates. You can do this with the “@” symbol – read more here. You’ll have to like the person or the page before they’ll be available for a mention.
I had no idea what a Facebook fan page would do for Mod Podge Rocks, but it’s been amazing so far. It’s something else to manage, but I get a lot of gratification from it, I build my fans, and the interaction is even more direct than on my blog. What do you think about Facebook fan pages? Are you planning on starting one soon?
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