Learn How: Truncating Posts

Scissor caseWe recently had a Twitter chat about blog layout, and there were some Tweets exchanged on truncating posts.  I am a “post cutter-upper” (the official term), and I wanted to tell you why I do it in addition to HOW to do it.  If are already of the truncating persuasion, skip to the end of the post for instructions.  If you think truncating post is for people that suck, then please follow my reasoning. And guess what?  For those of you who won’t if you have to click “read more,” I’m not truncating this post.  That is how much I want you to know about this.  Here’s why I truncate my posts.

  1. I personally can’t stand scrolling. If you’ve already read my top entry and want to reach the entry below it, I don’t want you to have to scroll through several pictures to find the next entry.  Is it four scrolls down?  Or is it ten?  And Where’s Waldo on my page, because you’ll have to find him too.  I’m kidding, but really – the average person will only scroll three times before abandoning a page.  I want my readers to be able to scroll through quickly and choose what they want to read further.
  2. It makes for a cleaner page. Mod Podge Command Central is frequently disorganized, and so is my desk at work.  SOMETHING in my life needs to be cleaned up.  It’s really important to me that Mod Podge Rocks have a very clean look; I don’t want my front page to be cluttered with too many pictures.  It’s definitely personal preference, but mine is less information on the home page.
  3. Loading time affects your Google ranking. This is probably the most important reason to truncate.  Please read this article.  Your page load speed is factored into the Google algorithm that ranks your blog and poops it out into search results.  What significantly slows a page loading?  Tons of pictures from craft tutorials, especially big ones.  If you want to check your page speed, try YSlow.
  4. Page views increase. I added this in here because it’s a benefit, but to be honest, it hasn’t done anything for me.  I started truncating my posts for reasons one through three, and I’ve seen a meager page view increase.  Has it earned me more money?  Not really.  $2 a month doesn’t even buy me a latte.  I’m serious.  My e-mail subscriptions and RSS feeds are still full (not truncated), so when people click through it’s still one page view since they go directly to the post.  That is how most people reach me, so life hasn’t changed for them.  And like I said, I don’t care about page views, so this is fine with me.

Truncating posts is up to you, but I highly recommend it.  Are you sold?  If so, here’s how to do it.

See that red arrow?  That is pointing to the handy-dandy little “insert jump break” button.  This excerpt is from Blogger, but the same button exists in WordPress.  Simply press this button after the text right before where you want to truncate, and it will automatically add the break.

Like working in HTML better?  Add <!–more–> to your post wherever you would like the break.  The code is the same no matter your blogging platform.

What is your opinion on truncating?  I’d love to hear it. And if you don’t truncate, are you concerned about your ranking in search results?

banner ad