Search Engine Optimization (SEO) is a huge topic, so we attempted to stick with the basics in our last Twitter chat. First of all, what exactly is SEO?
@crafterminds: At its most basic, SEO means making your posts “findable” by people who are searching for your topics
Let’s face it – if you want to grow your blog (ie., you want people to find it), then you likely need to employ basic SEO strategies. Remember that SEO isn’t an exact science; it’s about learning what works and what doesn’t for your blog. There are defined tactics for sure, but whether or not it works ultimately depends on you finding the right combination of strategies. Here are the tips we discussed during this session:
- Make sure your blog titles are clear and easily search-able. Choose titles such as “Easy Children’s Birthday Cake Craft” rather than “Babies Gone Wild Birthday – Wahooooo!” While the second title is cute, Google doesn’t have a sense of humor and only knows what your blog entry is about if you say it. You can employ subtitles and you can keep your sense of humor – but it takes some practice.
- Use keywords in your title and post. The best tool for finding keywords is Google Keywords. Some tips: repeat title keywords in the entry, don’t overuse keywords (or Google thinks you’re spamming), use the keyword tool as a guide rather than gospel.
- Name your pictures. Choose a name like “Mod Podge ribbon holder” rather than “IMG_2456.” Google indexes your pictures and makes them search-able, and a lot of blogs get good traffic from image searches. Re-name the pictures on your hard drive before uploading them to your blog.
- Don’t forget to link. Guest posting or mentions on other sites are great for SEO! Be generous with links and others will return the favor in time.
- Label/tag your posts. In Blogger they’re called labels; in WordPress they’re post tags and categories. Either way, you need to have concise labeling for your posts.
Remember that you can go back back and fix these items above if you haven’t been doing them all along. It’s going to take some time, but it’s worth it! Also, you don’t have to use SEO on every post. Whatever you do, start tracking your results immediately so that, in a few months, you know how far you’ve come.
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