1. Be Yourself
DUHHH, MOST CLICHE OVER-GIVEN ADVICE IN THE BLOGOSPHERE. But that’s because it’s true. Trying to please everyone only results in mediocrity. Do your freaky blog thing because there are 6 billion people on the face of the earth and chances are that quite a few of them will think you’re pretty great just the way you are.
2. Learn How to Use Social Media Tools
In an ideal world, you would blog your little heart out and people would be magnetically drawn to your work. Unfortunately, no matter how awesome you are, that will never happen. Learn how to use new forms of communication so that you can effectively reach out to new readers, and remind your regulars that you’re still around.
3. Network, Network, Network!
One of the most surprising things I’ve learned in my blogging journey is how supportive and welcoming the blog community is. Make friends with other bloggers in your genre; leave thoughtful, supportive comments and interact with them on a regular basis. It’s so much easier to stick with blogging if you have plenty of friends to cheer you on.
4. Don’t Stress Over Your Numbers
This is great advice for new bloggers: Install Google Analytics and then forget about it. Some people make the mistake of becoming so obsessed with the SEO aspect of blogging that they don’t have time to manufacture quality content. By all means, keep track of your top keywords and implement a few easy SEO hacks, but creating high-quality blog posts should be your number one goal.
5. Pace Yourself
Avoid writing burnout by only setting manageable posting goals for yourself. Some bloggers are able to provide good content every day, and others once a week. Don’t pressure yourself to write more than you’re able, because you’ll just end up with a lot of mediocre content. Remember what your mother said, “If you can’t think of anything nice to say, don’t say anything at all.” I think that sentiment applies to this situation as well.