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Why Everyone Tweets the Same Thing (Triberr)

birdies licensed by flickr user wen rou

Okay, I know I seem like the first to know everything, but it’s just not true. I admit, I am awfully techy, but the truth is I get comfortable with my pet technologies, and it takes a bit of a push from tech-forward early adopting friends (usually Sister Diane) to induce me to try something new. Most people don’t want to be the guinea pigs, y’know? So when Laurie posted a question on the Crafterminds Facebook page, I was instantly intrigued, but totally unfamiliar with what she asked about. Can you believe it? Yes, my friends, it’s true. I am only human.

Important question: Why do I keep getting so many tweets on twitter where various bloggers/twitterers send me to the same post of someone’s – all with the link starting with tribr.it ???? What is this and is it important? Can someone please help me?

Since Laurie’s question was the first I have ever heard of this phenomenon, I had to do some digging!

1. Tribr.it is the URL shortener for Triberr.com

Okay, that part of the mystery solved. But what is Triberr? When I first heard the question, I was instantly suspicious because I am always suspicious of new things. (I KNOW! So sad!) I get so many solicitations via email, Twitter, and other social media inlets that whenever I encounter something I’m unfamiliar with, I’m skeptical. Multiple people Tweeting the same message with a weird URL shortener? Not so excited about that at first blush.

So the URL shortener is legit. That’s good to know. You don’t need to be afraid that if you click on a Tribr.it link, you’ll be sent to malware Hades.

But wait. Before you click that link…

2. What the heck is Triberr.com?

triberr logo

As a professional blogger, I am rather wrapped up in my own little world. Not only do I have to post on more than one blog a day, but I also volunteer to do many time-consuming things every week in the hopes that some day my sweat equity will pay off. I try to keep tabs on what’s happening in my own corner of the blogosphere, but I usually miss fresh offerings from other segments of the internetz. So, Triberr has been around for several months, and this is the first I’ve heard of it.

The Triberr site says that its service does this:

Every time you publish a new post, everyone in your tribe will tweet it to their followers. And you do the same for everyone in your tribe. This happens automagicly of course. Hands off kind of deal. Leaves more time for true engagement.

So in other words, you enroll in Triberr’s service, you get hooked up with some friends who also use Triberr, and then whatever you Tweet will be auto-Tweeted by them, and anything they Tweet will be auto-Tweeted by you. Automagically.

Like I said, I am a blogger whose schedule is full of blog-tastic doings, so you might surmise that a service that auto-Tweets my friends’ stuff would appeal to me. The time savings would be a boon to me.

Ehhh, not so much. To tell you the truth, I avoid auto-Tweeting as much as possible, even when it makes sense. And letting someone else spend my trust capital by auto-Tweeting whatever they want? That is a very frightening prospect to someone who has built her entire blog empire on curating and sharing cool ideas.

3. But I haven’t tried Triberr or even seen it in action

I read a couple of posts, one hesitant about Triberr and one in favor of Triberr.

4. Against Triberr: Auto-Tweeting just adds to social media noise and doesn’t offer your readers content curation

At Danny Brown’s site, guest-poster Neicole Crepeau wrote about her reasons for being cautious about using Tweet automaters, with some excellent points.

  • Although she understands the appeal of services like Triberr, “As a content curator, they don’t meet my needs–and I’m worried they’re just adding to the noise.”
  • Yes, Triberr will get my tweets in front of more eyeballs, but are the links finding the right audience, and more importantly, “Am I short-changing my audience to do it?”

Crepeau emphasizes the value of curation over inundation.

As I said, I consider myself a content curator. I am selective about the posts that I share.  I take pride in reading each one before sharing it.  I share content that I think my particular audience, or the audience I’m trying to build, will find of value. I know they are flooded with content. I like to think they trust that what I share is going to be worth clicking on.

  • Auto-Tweeting isn’t being selective enough, and it is adding to the growing problem of information overload.

If a person auto-tweets every post from my blog, then they aren’t being selective. They aren’t choosing the posts relevant to their audience. I bet they don’t have a quality bar, either. Yes, I want my content to be shared. But what I really want is for my content to be shared by someone whose judgement his or her followers trust, and whose audience is the target audience I’m trying to reach.

5. For Triberr: Increase your reach without doing anything (except lending out your Twitter stream! No bigs!)

On the other side of the issue, Jason Yormark enthused that he increased his reach to 300,000 with Triberr. Did you feel your pulse quicken when you read 300,000?

My question is 300,000 whats, and 300,000 whos?

At first [Triberr] may come off as spammy, and that was my first reaction.  But after digging in a bit, I realized that what founders Dan Cristo and Dino Dogan have created is actually a very interesting and useful tool to increase your reach authentically.  While I wasn’t necessarily comfortable with having some of my tweets automated at first, it was quickly negated by the fact that you can dictate who you associate yourself with.

Okay, hold up a second. Mod Podge Amy is my online best friend. We often chat the same thing to each other at the same time. BUT. I would not auto-Tweet everything that @modpodgerocks Tweets.

Now back to you, Jason.

I’m always looking for great content to share on Twitter, so this tool is a win win for me as it supplements my manual content strategy, and also increases exposure to the content I create on my blog in a relevant way.

If you only care about eyeballs seeing your tribr.it link, then Triberr is the magic button that creates Tweets out of thin air for you. This might appeal to you. It might even fit comfortably within the structure of what you do, or the type of Tweets you already Tweet.

This is what Jason’s Twitter stream looks like:

triberr-stream

As you can see, every single Tweet in the stream was posted by someone other than Jason Yormark, via Triberr.

By the way, you don’t have to auto-Tweet everything your tribe Tweets via Triberr. You can pick and choose if you want. But that kind of eliminates the usefulness of the service, don’t you think? If you are going to do that, then you might as well just organically retweet the ones that speak to you. Like you already do.

6. If you do use Triberr, I’m totally cool with it

Like I said at the beginning of this article, I had never even heard of Triberr two hours ago. During the course of writing this article, I found the Arts & Crafts tribes on Triberr and I know some of these Triberr users from the Crafterminds chats. I did not write this article with you in mind or to single you out or even give an opinion on your use of Triberr. From what I can see, you are using Triberr reasonably, and your Twitter accounts use the rare sprinkling of tribr.it URLs.

As with all things on Crafterminds, I am not telling you what to do. What works for one might not work for another. Blogs are very unique things, and your social media brand is just as unique as you are. The recipe for success varies from person to person.

Oh, but there is just one more thing.

Selection vs. Inundation, New Media vs. Old Media

Crepeau discussed information overload in her article at Danny Brown:

We are inundated with information, links, content. The problem is just getting worse. When people auto-share every post from everyone in their network, they just add to the problem, inundating people with more links.

Selection vs. Inundation is one of the important things that distinguishes new media from old media. Successful new media users select information for their audience like a sommelier chooses a wine to go with a meal. The perfect wine to go with the meal is chosen with care and a knowledge of the food and its consumer. Old media sprays a keg of Kool Aid on its audience and hopes it will drink it.

New media users don’t want to be sprayed with Kool Aid when they are only interested in pinot noir.

top image credit: wen rou (get the amigurumi pattern at the bittersweet blog!)

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