Why I Love Being a Small Blogger

small blogger

I’m a small blogger. I don’t get a million pageviews each month. I don’t even get a hundred thousand pageviews each month. On an average day, my main blog gets less than 1,000 pageviews. In the world of blogging, this makes me a smaller blogger. And I love it.

I’m not saying that I wouldn’t love to be a big blogger… someday. I would be thrilled to get hundreds of thousands of pageviews in a month… and the ad revenue and sponsorship opportunities that can come with that kind of audience. Someday, but not yet. Here is why:

1. My blog is still mine.
Some might argue that no matter how big your blog gets, it is still YOURS. But, when you have a large and active readership, the increased interest in you and what you’re blogging about also has some people feeling a deeper connection, and even some investment or ownership in your blog. If you miss a regularly scheduled day of blogging, or post something that they don’t agree with, these readers can take it personally. The reality is that the more people you’re sharing your blog with… the more people share it with you.

2. Small blogs make smaller mistakes.
Many of us bloggers are still learning. We’ll always be learning. There are constant changes in the technology we use. New forms of social media are coming out. It is so easy to type something you sincerely mean, and have it be read in the wrong tone. If I make a bloggy faux paux, few people are going to care. And if they do, they’re likely to say “she’s small – she’s still learning.” Bigger bloggers with their huge audiences are much more likely to have a hater or troll in their midst, just waiting for a chance to show the world how imperfect this big blogger really is.

3. There is no pressure to earn.
I’m a “hobby blogger.” I do this for fun. What little profit I might make isn’t essential to my household income. If Google mistakenly decides to blacklist my blog from searches, my largest ad network suddenly decides to re-write our contract, or my site gets hacked, it isn’t going to mean that I have to switch to a generic brand of cereal. That doesn’t mean it won’t cause a little stress in my day, but it would never impact my ability to pay my bills or put food on the table. There are plenty of large bloggers who are online for a living, and have the pressure that comes with it.

4. Craftyness is still optional.
As a blogger in DIY/Crafts, most of my content is about creating stuff. Whenever I whip up something new, I’m excited to share it on my blog. I can create as my muse inspires me, without worries about how frequently I post a new tutorial. I create crafts and content based on what I want to create, not based on what anonymous readers want to read. My projects are based on what inspires me, not on what keywords have low competition in searches.

5. Because it is where I am.
Lastly, I love being a small blogger, because I AM a small blogger. I love this spot. I love the collaboration with my fellow bloggers, big and small. I love each opportunity I’m given, each comment someone writes, and each pin my posts get. I have no idea if I’d love being a big blogger just as much… because I’m not there yet. But I know I love the way things are right now.

Share with me in the comments below – are you a small blogger? What do you love about it?

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16 Responses to “Why I Love Being a Small Blogger”

  1. Angela says:

    I am even smaller blog than you and I agree. It is nice to have my little corner of the (blog)world just for me!!

  2. Katie says:

    If you’re a small blogger, I’m a miniature one! 😉 Those are good points – I get caught up sometimes in not moving fast enough, getting bigger as quickly as I want. So I appreciate someone pointing out the good things about being a small blogger.

  3. I’m a small blogger (tiny, actually). There are definitely great things about being bigger, but I appreciate you mentioning the benefits of being small. In one year of blogging, I have *never* had a negative comment. I’m not under the microscope. I don’t worry about how much of myself I’m revealing or what my readers will have to say about it. Thanks for a great article.

  4. Michelle L. says:

    Wow, Carolina – this could have been me talking, verbatim! Great post – I love all those things about where I am right now. (Esp. the one about making mistakes that fewer people are going to notice – yay to that!) Thanks for such a nice pat on the back to the fun of the smaller blog!

  5. Kathleen says:

    I’m so small I’m not even a speck in my own eye (IOW, I’m still in ‘practice-mode’ – a zygote, as it were) – but I’m reading and learning more each day and it’s thanks to generous bloggers/contributors like YOU that I can look forward to the day when I really, truly, actually ‘birth’ my tiny blog – with the optimistic hope that one day, I too, can achieve smallness!

  6. I am a small blogger. I would “maybe” like to be a large blogger – someday! But, for now, I agree with all the reasons you posted why it is nice to be a small blog. Especially since I have two small children at home that are my number one priority, I don’t feel as much pressure to post and I can still just do the projects that fit with my life right now. Really, that is all I can handle at the moment anyways. This is a great post! Thank you for sharing. 🙂

  7. amy says:

    This is a great post! I find that no matter where you are in blogging, there are different responsibilities (different joys, different heartaches). It is true when you are smaller you have more time to craft. But that’s like being promoted to a manager at work. You stop actually doing the work and start doing higher level stuff!

    Nothing will ever feel as good with my blog as the day I got 40 followers. I thought to myself “I can’t believe that 40 people want to read my blog!” It meant SO much. I did a little hamster dance in the hallway. No victory has been as great since. I try to remember that – I try to keep in perspective what is REALLY important!!

    I think the best lesson here is that bloggers are all levels are valuable. Good job Carolina!

  8. Vicki says:

    I too am a smaller blogger. One of the things I like best is that I am able to set my own pace. If I decide I want to take weekends away from the web, like I have been lately, I can do that. Sure, I pay for it on Monday with tons of emails but no one is expecting me to be monitoring my social media channels or replying to comments or emails right away on weekends.
    Viva la weekend! 🙂

    It’s always a good practice to find a way to be happy and content right where you are in life. No matter where you are in life. Great article!

  9. Victoria says:

    I’m not even a blogger, I’m just a person who reads blogs! I came across your blog via Pinterest because someone had pinned your “Why I love being a small blogger” pic. I do agree with your view point about small bloggers. I’ve seen some blogs grow from 250 to over 5,000 and have seen how their blogs have changed as they accumulate sponsors. Maybe someday I’ll create a blog, but for now I’ll continue perusing the blogs I’ve bookmarked and enjoy..including yours 🙂

  10. Homa says:

    Great post, I think keeping this perspective preserves a blogger’s voice…I don’t want to be a big blogger, I just want to help other food allergy families with some random thoughts mixed in. I certainly am happy to do without trolls!

  11. Lucie Hale says:

    Wow! I can’t believe I found all of you guys! I’ve only been blogging for a short time. I am a little intimidated since I don’t do this very often and so often find myself on a small raft, in a huge ocean, just floating out there, with no real direction and no oars to go anywhere. I’m ok with this though! And I will enjoy learning from you all and possibly growing my blog from tinnie winnie to small speck some day! I like where I am right now because I am going at my own space and doing what I do for fun!

  12. Carla says:

    I totally agree. I love being able to post what and when I want!

  13. I am a minute blog if your small. I’m a dust mite…. =) I agree with where you’re coming from completely.. but I have to admit I get very disappointed with how slowly my blog is growing… it took 3 months to get to 40 members.. and now that I’m out of family and friends.. where will the next 40 come from.. hehehe!
    I want to grow my blog and I’m grateful for this learning time.. I would be just a tad happier if it weren’t quite so slow though…


  14. Tara says:

    Im a teeny tiny blogger and I want to grow but not too fast. I have little time to craft and even less time to write as I’m a stay at home mom to 3 kids under the age of 4! I don’t need ANY extra stress in my life, I just like to share my craftie stuff because I love looking at other people’s craftie stuff!

  15. Justine says:

    I am a small blogger with similar page views to yours. It seems when some craft blogs get really big they get taken up by sponsored posts, giveaways, and too many guest posts. They lose the magic they had and just become too commercial. Its a delicate balance not to sell out for money or goodies.

  16. This is so good and so true! Like any stage of life (single, married, kids, retired), all stages have their benefits & we should enjoy them. Same with our blogging stage!

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