It’s a common question in the blog world. “How often should I post?” Carolina of Always Expect Moore brought this topic up recently. “I’ve been told that posting regularly is good, but what if I just don’t have anything ‘good’ this week? Do I still post something just to have something? Or do I just leave my blog dark until I do have something good?”
First, let me answer that with a few questions of my own. Why do you visit the blogs that you enjoy? Is it because they post 4 or 5 times per week? Or is it because they write about what you want to read?
That can actually be answered in different ways, depending on the blog’s content. If it’s a daily news blog or a daily coupon site, you would expect to receive updates on a very regular basis. With craft and DIY blogs however, people are visiting you because they want to see what stunning creation you’ve cranked out. They want to see what piece of furniture you’ve transformed or what cute baby quilt your magical fingers have created.
In the craft and DIY realm, it’s about quality, not quantity. Would you rather see 5 or 6 mediocre projects or 1 or 2 show stoppers? There are a lot of blogs out there, thousands in fact, and that number grows daily. As much as we’d like to believe that our readers are wondering why we haven’t posted in over a week, chances are they don’t have a clue. Unless you go MIA for a long period of time, chances are no one will notice a week or even two between posts.
Here are a few things to consider:
Optimize your blog for subscribers
Make sure that you offer options for those that visit your blog. RSS, Google+, Twitter, Facebook, email subscription through Feedburner, and yes, Pinterest. Different people follow in different ways. Make sure it’s visible and fairly high up on your sidebar so people don’t have to search for it. This will ensure that when you do post again, they’ll be notified so they can come back.
Create a great post
People follow blogs for different reasons. Some bloggers are funny, others witty, others down right snarky. Some are a genius with a sewing machine, others are recycling masters, and some are multifaceted. Clear, colorful pictures, well written and edited text, and easy to follow tutorials are the key to a craft blogger’s road to success.
Set a goal for yourself and your blog
Many bloggers shoot for 1-3 posts per week. It seems to be a comfortable number to shoot for, but only you will know what works best for you. Your schedule will ultimately play a role in the goals you set as well. Factors to consider are your children and family time, your job, and any other personal commitments you may have. With my schedule, for example, I’m closer to the “1 post per week” mark.
If leaving your blog untouched for more than a few days gives you a nervous tick, consider doing an occasional round up of some of the things that inspire you. Talk about your favorite products, explaining why you use them and where people can find them. And of course, don’t be afraid to post about your failures! People love to see the human side of you. When you show them that you make mistakes too and not everything you post is perfect, they will appreciate your honesty and commend you for it. Be genuine, this is what will keep people coming back time and time again.
Remember, quality is what you’re after. Don’t post just to post. Make it worth reading, because too much fluff can be overwhelming to a reader and can cause them to unsubscribe or remove your blog from their reader. That, my friends, can actually cost you followers in the long run.
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